The vision of the Ottawa Fertility Centre is to be the centre of choice for reproductive care in Canada. With a highly specialized team of doctors and a state of the art facility, the OFC was already well positioned in their field. To complete their strategy, it was crucial that all forward facing marketing materials properly reflect the world class facility that they were promoting.
The Fertility Focus newsletter is a four page, full colour newsletter (published in french & english) that showcased all aspects of the clinic: success rates, staff, ongoing research and contact information. Designed to appeal to both patients and practitioners, the newsletter had to be relevant but still easy to read. Colours, fonts and images were selected to appeal to both genders, and ultimately to further reinforce the values and culture of the Ottawa Fertility Centre.
Client: Ottawa Fertility Centre
Format: Print Newsletter (Indesign)