Focus Metals 10 Reasons Infographic

Focus Graphite Inc. is a mid-tier junior mining development company their with attention geared toward high purity graphite. Their goal is to assume a leadership role in the clean energy technology economy through an innovative mine-to-market strategy centered on their high-grade, Lac Knife flake graphite deposit located in the Côte Nord region of Quebec

The goal of this info graphic was to find a way to show Focus Graphite’s position as a leader in this industry. Though the numbers were an academic indicator of their dominance, a well laid out visual solution using charts, graphs and simplified imagery were a logical way to convey this same message to individuals and investors without degrees in geology and economics. Some of these design elements were carried over to future infographics as the Focus Graphite brand evolved.

• Show an easy to understand visual representation of numerical statistics that quickly and effectively communicated Focus Graphite’s advantages
• Use a visual style that captured attention and quickly conveyed information to those without in-depth familiarity with the industry