Captial ADR Experts

Capital ADR Experts (CADRE)specialized in Alternative Dispute Resolution, Co-Mediation, Early Neutral Evaluation and other skillsets aimed at resolving disputes in the areas of personal injury, medical negligence and insurance related claims. It was important to them to make sure they didn’t look like ‘some random law firm’. When building the brand, our focus was on always featuring the real people at CADRE. No stock photography. Warm colours. Fonts and langauge that felt warm and human, but also showed the weight of knowledge and expertise.

• Create a complete brand for CADRE. Logo, colours, fonts, stationary and marketing materials
• Photography that reflected the human aspect of ADR – while avoiding the clichéd legal professional tropes
• Develop and maintain a wordpress site that featured a contact form and calendar/online booking service
• Monthly MailChimp newsletters featuring short video segments and information pieces