Canvas Audio Social Teasers

Producer/mixer Sam Guaiana (Silverstein, The Devil Wears Prada, Neck Deep) saw a gap between the tools available and the sound he was chasing in the studio and set about creating his own plugins and sample packs aimed at bridging that gap, unifying technical capability, analog feel, and creative freedom. We worked with Sam early in the process on some logo concepts and ultimately created a series of promotional videos for social media.

The videos served to introduce his initial 3 launch plugins, showcase some songs created using those plugins and then reveal the logo.

• Create a series of video ads for social media to showcase individual plugins
• Videos had to appeal to the individual nature of each plugin while still being a cohesive set reinforcing the brand
• Union Creative Co wrote and produced the song used for the Violet Fuzz video